Starbucks Via

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starbucks via
Starbucks Via

Starbucks Instant Review

How does Starbucks VIA compare to the Real Thing?

If you like the taste of bitter, burnt-tasting candle wax with a hint of smoky coffee flavor, you’ll love the new Starbucks Via Ready Brew Coffee.

Describing Starbucks Instant Coffee

Starbucks Via is conveniently packaged and that is probably the nicest thing I can say about it. A single serving comes in a little 3-Inch foil package.  You could easily fit a dozen of these individual packets in your pants pockets and be armed for coffee all day long, wherever and whenever a cup of hot water is available. Just add 8 ounces of boiling water and you have a pretty strong cup of something that almost resembles coffee.

How Does ReadyBrew Taste?

Trust me on this: A cup of Via is about the farthest thing from a real, fresh cup of Starbucks that you can possibly get. Even an inferior Grocery Store Brand of Ground Coffee tastes better than this. If there is one other thing I will say in it’s flavor: The Via Ready Brew does make a very dark, strong 8 ounce cup of coffee and you can feel the jolt from the caffeine just as you would expect from Starbucks ordinary coffee.  I have not tried enough of the other varieties and brands of instant coffee to rate how Via Ready brew compares, but I can say with absolute certainty that it is does not replace my craving for a cup of freshly brewed coffee – and it is not even in the same league as the coffee that Starbucks brews in its stores. It is somewhat surprising, how something in such a small package can be so condensed. When you first add boiling water, the Starbucks Via turns frothy in your cup. When the frothiness dissipates you are left with a coal-black cup of coffee that leaves some sediment on the sides and bottom of the cup.


As of this writing, I have tried Via Ready Brew in two flavors: Columbian and Italian. I thought both were similar, but my preference leaned ever so slightly to the Italian flavor. The Columbian tasted like coffee that was left burning in the pot too long. It seemed way too dark for Columbian. The Italian flavor, on the other hand, almost succeeded in resembling the dark, smoky characteristics of a European Roast.

Value and Price of Starbucks Instant Coffee

Starbucks Via Instant Coffee is over-priced. I paid $9.95 for a 12-pack. That averages out to about .83 cents a cup. That is roughly half the price of one of Starbucks fresh-brewed tall for a cup of Coffee that’s not half as good.


I’ll use the remainder of my 12-pack of Via Ready Brew for emergency situations and pass on buying anymore unless someone convinces me that Starbucks has come out with this great new flavor that I have to try.

Give us Your Opinion

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  1. Dina November 7, 2009
  2. Rob November 7, 2009
  3. Dina November 7, 2009
  4. Rob January 17, 2010
  5. darlene May 10, 2010
  6. Rob May 10, 2010
  7. g474xy.g1r7 May 12, 2010
    • Rob May 12, 2010
  8. Sam May 29, 2011

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